White Hat SEO
White Hat
(Ethical) SEO
A White hat SEO (white hat) is called an "ethical stance"
that opposes the abuse of electronic media. Make the right
thing: Optimize the texts (Locate the title and description
where it should, just hover over the search that has real
substance and consistently). Implements accessibility
standards (an example to understand what a search engine
that contains an image parameter should add alt = "text" and
a short description). Creates a link structure: The sites
need to redo the form of a link between itself.
A Black hat (black hat) is the opposite of White Hat,
this attempt to run an intrusion on these, is considered an
ethical SEO strapped. You can use low quality links or
unwanted as pornographic sites, pharmacists, etc. Those who
practice Black Hat SEO, "inflate" PR placing a link on a
page with high page rank, but if this is removed the PR of
the page fall into the next Google update.
A Blackhat SEO (spam) does the following: Cloacking: (a
sewer hidden behind an apparently normal web, search engines
or traveling without javascript dirty look at the content
which is usually plain text, with h1, bold and lots of links
that would never on the cover. This is the most widely used
technique among spammers and is considered counterproductive
because it is hidden text that should reasaltar web for
users). Buy links (backlinks Google shows that it is
illegal).
Establishment of farms (It is automatically generated
content or copying garbage, try putting your pages in search
engine indices, scattering in different servers, domains,
different content structures). Abuses of keywords (A spam
puts a title search words all types of one-to corner the
greater number of web searches without coherence). Duplicate
content (takes a text and places it on multiple pages to get
more pages indexed). Hidden text (hidden links and keywords
on a website, use hidden divs, fonts invaluable trick or
white text on white background).
The biggest problem with Black Hat SEO are the
consequences which may arise for the owner of the page. The
most ominous is the complete elimination of Google results.
This is usually due to SEO that Google detects and penalizes
malicious page in this way.
Another important term to know is Gray hat, which refers
to those practices that are between one place and another.
Using both methods, as seen as more beneficial for the page.
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White hat
SEO tips
When it comes to ethical SEO technique, the white hat is
how aggressive you need to approach SEO. Just think about
the "value" when it comes to white hat SEO. The white hat is
ethical search engine techniques adopted by major players
such as Google.
With aggressive tactic white hat SEO, "not until you
reach it sooner" - every time! The white hat SEO is each
element you add to your sites, blogs, etc.. that add value
and credibility.
- Write content GRANDE, single
- Set the video / audio sites innovative
- Create a "constant community of merit"
- You want your site visitors see while a source of
value-packed information (keep them coming back for
more!)
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