Simple SEO Process
The Google optimization process is not fully structured,
but could result in the following steps:
1) Analysis of competition.
A competitive analysis will help us to know what
strategies they are using those "fight" with our company to
win the segment. Through this research we know your
keywords, its strengths and weaknesses. This does not mean
it will copy all of its attributes, but watching you learn.
Learn about our competitors will be very useful to know
where we can fight and how we improve.
2) Survey of Keywords.
Through a detailed study we know the keywords in place
and largely used by the public they will target your
company. Match in the keywords is an essential step for the
success of their "virtual branch", since they will transport
visitors from search engines or search engines to your
website.
3) Development of a database for the
site.
We must improve the site's pages, and if we start from
scratch, create them. This step will optimize both the HTML
coding (headings, metatags, etc..) And "site architecture"
(internal structure of links to Web pages that compose your
site) as the graphical interface of the website (content and
design). Recall that a website that has a great design but
not provide content that visitors need, is a sterile site.
4) Incorporation of keywords.
Once you choose the most effective keywords, we put on
our website. These should appear on the most important pages
(Home Page and Services page) and the right balance. An
excessive repetition of the same would result in some Search
Engines erase the site from their lists.
5) Review and building links.
Acquiring and quality related links pointing to your
website generates 95% of success in trying to get high
rankings in Search Engines. While increasing the Network
Status for search engines is also important to have lots of
links pointing to your pages, we see that the really
important matter is the quality and degree of relationship
of the same with your site. |
