Google Optimization

Google is one of the top search directories on the Web, and if your site is ranked high in Google, you'll get more page views. But Google doesn't work like all the other search engines, so you should be aware of these tips for optimizing your site for Google.

• Optimisation of titles.

• Ensuring the most important key terms are closer to the left-hand side of the title as possible. Most titles are 100 characters in length.

• Optimisation of descriptions.

• The description should include the keywords in the title. Where possible, we should include specific product items and locations.

• Optimisation of keywords.

• The keywords should include the keywords from the description, ensuring that a keyword is not used more than 5 times, in any combination to avoid spamming. The keyword list may extend to approximately 1000 characters but this is not always necessary. All keywords need to feature in the body text of the relevant web page.

• Optimisation of body text.

• All important keywords should be apparent within the body text content and preferably as close to the top as possible. Body text titles should be bold including the product and location. Best to avoid listing keywords in an endless list, and to ensure there is sufficient copy so that keywords do not comprise the majority of the body text.